The Best B2B Lead Gen Campaigns for Every Channel
Hubspot
JULY 10, 2018
This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Lending to the ad a newsworthy, topical angle. Repeat business. A blog can delight existing customers with fresh content for repeat business or referrals.
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