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15 Essential Sales Performance Metrics

Highspot

Perhaps there’s a demographic you haven’t tapped into or a service angle you haven’t explored. Net Promoter Score Net promoter score (NPS) measures the likelihood of customers to recommend a company’s product or service to others.

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8 Ways to Effectively Present Your Brand’s Service Product to Website Visitors

Sales Pop!

Use a mix of media, text, case studies, testimonials, and FAQs to cover every angle of your service. High-quality, authentic testimonials can resonate more deeply with your audience than any self-promotion. Here’s how to do this effectively: Each page should be rich in content that’s both informative and engaging.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Lending to the ad a newsworthy, topical angle. Repeat business. A blog can delight existing customers with fresh content for repeat business or referrals.