7 Ways SEO & PPC Can Work Together in 2021
Hubspot
DECEMBER 22, 2020
But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Specific keyword angles. If it was the right keyword and phrase to target, that's success. Video carousels.
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