Search Engine Land
JULY 31, 2023
An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. What restrictions, insights, or specifics can you give about your services in your target market?
SaaStr
AUGUST 5, 2020
The verticals we focus on are obviously the office productivity, dev tools, but also some of the more antiquated industries, including construction, agriculture, manufacturing, et cetera. Lastly, on the founder, what I want to summarize this for is, this is a market for underdogs. Are they already a winner or any different angle?
Sales Hacker
JANUARY 13, 2021
Enterprise original equipment manufacturer (OEM) software is when one software company (the licensor) licenses its software to another software company (the licensee). Here are some initial questions that should be thought through when developing your go-to-market strategy: Which software verticals will gain the most value from your software?
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