Hubspot

MAY 3, 2013

We write for the brand, but also for other journalists who may be looking for interesting angles or related stories and ideas,” Calder says. “In I’m looking for a new or interesting angle that someone hasn’t done yet,” Calder says. Has your company adopted a news-style approach to marketing? s Intel Free Press news site. “We

Angle 74

Angle Cross-sell Up-sell Technology 74

SaaStr

NOVEMBER 22, 2021

So another angle on this is customer stories. The benefit of that far outweighs any cut that you might take as a company early on when really what matters is market share and adoption. And then finally, this is kind of like the final step, which is teaching the teachers how to teach. And this is really the final step.

Growth 116

Growth Product B2C Consult 116

Hubspot

JULY 10, 2013

On the other hand, if you approach it from the angle that there are only a few products total, so get it now, the principle won’t be as effective. What psychology principles do you use in your every-day marketing? Share your thoughts with us in the comments. Image credit: Saad Faruque.'

Angle 78

Angle Price Start-ups Follow-up 78

Search Engine Land

OCTOBER 9, 2023

Their traffic levels were significant among online retailers, making the merger such a big deal for search marketers. Still, they couldn’t sustain their growth, losing market share to Amazon and other online retailers. Overstock’s organic traffic peaked during the pandemic when everyone was forced to shop online.

Objectives and Key Results 108

Objectives and Key Results Retail Angle Engineering 108

Hubspot

JUNE 11, 2013

Because they hopped onto the idea of social networking early -- but gave it their own spin with the networking angle -- they are now to go-to place in their space. Currently iPhones don''t have the largest market share of the mobile industry, yet they are still looked upon as the leader. How can that be?

Networking 76

Networking Gaming Campaign Retail 76

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. What restrictions, insights, or specifics can you give about your services in your target market?

Trust 90

Trust Territory Manufacturing Price 90

SaaStr

OCTOBER 31, 2023

Their decision then was to spend money to expand market share, even without any revenue. Navan has a unique angle for supporting humanitarian crises. Navan solves all of those problems — meeting the CFO’s needs and providing a positive experience for the user, which is why companies rarely churn once they’ve joined.

GTM 94

GTM Price Angle B2B 94

Hubspot

MAY 16, 2019

Before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. The Pillar-Cluster Model. Brand Extensions.

Technique 101

Technique A/B testing Angle Pitch 101

Hubspot

MAY 6, 2010

The most popular social networking site in Germany is called StudiVZ , however Facebook is quickly gaining market share. Culturally, Germans tend to be very private and do not freely share personal information. Let’s apply this mindset to leveraging social media for marketing around the world. Photo Credit: noticelj.

Angle 66

Angle Networking Lead generation Drivers/motivators 66

Hubspot

MARCH 26, 2013

Before we explore the process by which a brand can execute real-time marketing, let's clear up some confusion by comparing and contrasting real-time marketing to another real-timey tactic, newsjacking. Has your team experimented with real-time marketing? Share your experiences in the comments below!

Angle 76

Angle Networking Conversion Niche 76

Sales Hacker

JANUARY 13, 2021

Here are some initial questions that should be thought through when developing your go-to-market strategy: Which software verticals will gain the most value from your software? How are you going to these companies to increase their revenue and market share?

GTM 74

GTM Profit margin Negotiate Contract 74

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. It might just be the camera angle. Jason Lemkin: Might just be the camera angle, yeah. It is staggering. Even at spectacular scale, they’re still growing at 30%. Is that fair to say? Jason Lemkin: Now, now.

Non-Profits 65

Non-Profits Strategize Trust Growth 65

SaaStr

AUGUST 5, 2020

If you execute, you have an advantage in the market and you execute super precisely and make every penny count, your business goes way longer, and you’ll gain more market share to become a bigger business. Lastly, on the founder, what I want to summarize this for is, this is a market for underdogs.

Transportation 59

Transportation Government Healthcare Objectives and Key Results 59

Heinz Marketing

JUNE 11, 2018

Matt: If you want to grow, if you want more market share, then clearly you’ve got to go get new customers, but a lot of companies put so much effort into that and leave a random e-mail newsletter and toll-free number for their customers and wonder why their churn rates suck. Paul: It’s sure easier.

Pipeline 46

Pipeline B2B Sales Start-ups 46

SaaStr

JULY 11, 2019

And that requires a lot of investments on all angles. But you actually didn’t have to get a hundred percent market share to, to be worth much, much more to be worth, you’ll be worth more than 10 times this number. And you need, you need the infrastructure to support these deals because it’s all about trust.

Launch 106

Launch Technology Technology Up-sell 106

Search Engine Land

JANUARY 3, 2023

The best marketing examples are curated in one location, with unique views and images. We've all heard the stories Google is losing market share to TikTok. Dean creates content for search engines and still adds unique angles and experiences. We saw how BuzzSumo added its data to create a unique content angle.

Angle 99

Angle Cross-sell Engineering UX 99

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90