Search Engine Land

OCTOBER 2, 2023

vs. Google antitrust trial has already unearthed troubling behavior from Google, including raising ad prices to meet revenue targets. With nearly 90% market share, Google is able to improve its search results and bottom line, Nadella said, and has nothing to do with product quality. share,” Nadella said. Why we care.

Angle 128

Angle Engineering Market share Launch 128

Lead Fuze

NOVEMBER 30, 2021

Instead of creating “fun†patterns, IDEO created a toothbrush that was easier for kids to hold and won market share. When it comes to competitive sales, there are more factors like price and product quality. There†s no way I can compete on price-quality alone. They don†t realize that†s where you build trust.

Trust 52

Trust Angle Sales Clients 52

Sales Hacker

JANUARY 25, 2019

Instead of creating “fun” patterns, IDEO created a toothbrush that was easier for kids’ small hands to hold, winning market share for Oral-B. And by stripping a market problem back to the challenges faced on a human level by the end-users, IDEO uncovered a problem worth solving. Adults use their fingertips, and kids use a fist.

Trust 78

Trust Angle Sales Pitch 78

Hubspot

JULY 10, 2013

Think about your pricing structure. Can you lower prices but have new customers sign up for 12 months instead of one? Ever gone to buy airline tickets and seen a tagline that says “only 3 seats left at this price!” What psychology principles do you use in your every-day marketing? 3) Authority. 6) Scarcity.

Angle 78

Angle Price Start-ups Follow-up 78

Hubspot

JUNE 11, 2013

Because they hopped onto the idea of social networking early -- but gave it their own spin with the networking angle -- they are now to go-to place in their space. They have the good prices. Heck, it''s even standard practice for shoppers to compare prices on Amazon before completing a purchase -- whether in-store or on another site.

Networking 75

Networking Gaming Campaign Retail 75

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. What restrictions, insights, or specifics can you give about your services in your target market?

Trust 98

Trust Territory Manufacturing Price 98

Sales Hacker

JANUARY 13, 2021

All the deal structure parameters will have a direct impact on value and cost, hence price. Therefore, it is essential to define the parameters of the deal structure in advance of price negotiation. The challenge is to develop a pricing model that blends the different value perceptions across all customers. Pricing models.

GTM 74

GTM Negotiate Profit margin Contract 74