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Advanced ways to use competitive research in SEO

Search Engine Land

With this angle, I’ve gotten some great first-page rankings and reached users with buying intent. Dig deeper: How to analyze your SEO competitors and find opportunities Get the daily newsletter search marketers rely on. You might not rank above your competitor just by using their brand name.

Angle 122
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How to create local content that builds trust and drives sales

Search Engine Land

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. What restrictions, insights, or specifics can you give about your services in your target market? What you do.

Trust 87
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The 8 Non-Negotiables for a Winning Product Launch

Highspot

A product launch is a company’s meticulous process to present its new or updated product to the market. The success of the launch relies on a shared strategy across various teams, including sales, product managers, customer support, product marketing, event management, and more.

Launch 59
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How to Harness the Power of Data to Elevate Your Content

Hubspot

Here are some guidelines for using data in all of your marketing activities: Use the data to frame your story angle. Data can be used to support your angle -- either as the introduction of your thesis or as proof for your initial statement. Use visual data as a jumping-off point for your presentations.

Angle 67
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Human Centric Approach: 7 Secrets for Strong Sales Relationships

Lead Fuze

Instead of creating “fun†patterns, IDEO created a toothbrush that was easier for kids to hold and won market share. If you collect and connect the dots from your team†s interview observations, then it will be easy to extract some interesting research angles. Discover New Customer Insights.

Trust 52
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7 Steps to Building Stronger Sales Relationships with Human-Centric Problem Solving

Sales Hacker

Instead of creating “fun” patterns, IDEO created a toothbrush that was easier for kids’ small hands to hold, winning market share for Oral-B. And by stripping a market problem back to the challenges faced on a human level by the end-users, IDEO uncovered a problem worth solving. Adults use their fingertips, and kids use a fist.

Trust 78
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How Community-Led Growth Drives Product-Led Growth with Notion’s CRO (Video and Transcript)

SaaStr

It’s very present in our reality today. So another angle on this is customer stories. The benefit of that far outweighs any cut that you might take as a company early on when really what matters is market share and adoption. The other is influencers in social media. Don’t think I need to expand on it.

Growth 110