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Advanced ways to use competitive research in SEO

Search Engine Land

Clients always love seeing insights about how they stack up against their rivals. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have proven useful for me and my clients over the years. Consider a blog on why {client} customer service is key to their growth.

Angle 125
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Human Centric Approach: 7 Secrets for Strong Sales Relationships

Lead Fuze

Instead of creating “fun†patterns, IDEO created a toothbrush that was easier for kids to hold and won market share. The more trust a company has with their clients, the larger deals they can close. Some of the best ways to find out what your customers think is by asking their clients about it.

Trust 52
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How to create local content that builds trust and drives sales

Search Engine Land

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. What restrictions, insights, or specifics can you give about your services in your target market? What you do.

Trust 90
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What Is Enterprise OEM Software Licensing?

Sales Hacker

You need to determine precisely (1) what named companies you are targeting and (2) what unique and compelling value proposition you will present to each one. Here are some initial questions that should be thought through when developing your go-to-market strategy: Which software verticals will gain the most value from your software?

GTM 74
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3 Social Media Lessons For Global Marketers

Hubspot

The following is a guest post by Nadja Specht who helps clients navigate social media and online marketing in the US and abroad. The most popular social networking site in Germany is called StudiVZ , however Facebook is quickly gaining market share. Many still feel that their data is not safe online.

Angle 66
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7 Steps to Becoming a World-Class Real-Time Marketer

Hubspot

Before we explore the process by which a brand can execute real-time marketing, let's clear up some confusion by comparing and contrasting real-time marketing to another real-timey tactic, newsjacking. Real-Time Marketing Is the Future of All Marketing. Has your team experimented with real-time marketing?

Angle 76
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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’ve shared the transcript of episode 373 below. Still has some market share to go, but is providing a fantastic offering that many of you benefit from. It might just be the camera angle.