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The 8 Non-Negotiables for a Winning Product Launch

Highspot

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.

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Microsoft CEO: AI will make Google more dominant

Search Engine Land

With nearly 90% market share, Google is able to improve its search results and bottom line, Nadella said, and has nothing to do with product quality. Yeah, I mean, look, that’s called exuberance of someone who has like 3% share, that maybe I’ll have 3.5% share,” Nadella said. share,” Nadella said. A vicious cycle.

Angle 128
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How to target highly competitive organic keywords: An advanced approach

Search Engine Land

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. You’ll either get your angle validated or get surprising insights that help you produce distinctive content that connects in a way your competitors aren’t. Competitive keywords: Where to start?

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How to Harness the Power of Data to Elevate Your Content

Hubspot

Here are some guidelines for using data in all of your marketing activities: Use the data to frame your story angle. Data can be used to support your angle -- either as the introduction of your thesis or as proof for your initial statement. One of the best ways to do that is to launch new, interesting data.

Angle 70
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Yes, You Can Be in the News Business, and Here's How

Hubspot

We write for the brand, but also for other journalists who may be looking for interesting angles or related stories and ideas,” Calder says. “In Calder’s group grew out of Intel’s PR department and was launched as an experiment in 2010. “We I’m looking for a new or interesting angle that someone hasn’t done yet,” Calder says.

Angle 73
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7 Trailblazing Brands That Won By Being First

Hubspot

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. Because they hopped onto the idea of social networking early -- but gave it their own spin with the networking angle -- they are now to go-to place in their space. How can that be?

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Overstock’s Bed Bath & Beyond rebrand: The SEO impact

Search Engine Land

Their traffic levels were significant among online retailers, making the merger such a big deal for search marketers. Still, they couldn’t sustain their growth, losing market share to Amazon and other online retailers. A lot must happen in the right sequence to ensure the site functions as expected during launch.