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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

FEBRUARY 19, 2024

AI streamlines content customization for various regions, enhancing efficiency, speed, and scalability. Location information must be qualitative, relevant, engaging, and current and include local and regional searches. Sometimes, it can be challenging for brands to move fast and update regional information easily.

Objectives and Key Results 111
Objectives and Key Results Territory Real Estate Hospitality 111
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Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021

Sales Hacker

JANUARY 20, 2021

Sales and marketing are separately speaking at accounts in hopes of driving leads, appointments, and engagement. This is where marketing can increase their influence over revenue and see exactly how their content and messaging impacts specific conversations. But they are left to their own devices.

Objectives and Key Results 67
Objectives and Key Results Appointment Campaign Sales 67
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