Highspot

FEBRUARY 14, 2024

Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts. Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Sales Objectives Clearly defined and measurable sales goals, such as revenue targets, market share, or customer acquisition metrics.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts. Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Sales Objectives Clearly defined and measurable sales goals, such as revenue targets, market share, or customer acquisition metrics.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”.

Click Through Rate 101

Click Through Rate Territory Networking Engineering 101

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Sales Hacker

JANUARY 20, 2021

Focusing on lead volume also causes misaligned goals with sales (leads vs. revenue) and causes marketing teams to optimize for cost-per-lead rather than cost-per-close and true business growth. You can expand your market share within territories, accounts, and divisions.

Objectives and Key Results 67

Objectives and Key Results Appointment Campaign Growth 67

Search Engine Land

FEBRUARY 19, 2024

AI streamlines content customization for various regions, enhancing efficiency, speed, and scalability. Location information must be qualitative, relevant, engaging, and current and include local and regional searches. Sometimes, it can be challenging for brands to move fast and update regional information easily.

Objectives and Key Results 112

Objectives and Key Results Territory Real Estate Hospitality 112

Hubspot

MARCH 22, 2012

Research from Optify shows that websites that appear in listing position 1 in Google had an average click-through rate (CTR) of 36.4%. Do you want your competitors getting those clicks, or you ? And if you're a local or regional business, get proactive with geographic search terms. CTR for position 3.

CTR 68

CTR Click Through Rate Territory Up-sell 68