Watching B2B TV: Thursday’s Daily Brief
Martech
AUGUST 19, 2021
Jon Leiberman, Demandbase VP of Content, Social and Influencer Marketing, indicated to us that last week’s unveiling of DBTV represents phase one of the strategy. Even for TV, appointment viewing doesn’t exist except for news and sports.”. The associated community boasts more than 10,000 members. They want it when they want it.
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