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Watching B2B TV: Thursday’s Daily Brief

Martech

Jon Leiberman, Demandbase VP of Content, Social and Influencer Marketing, indicated to us that last week’s unveiling of DBTV represents phase one of the strategy. Even for TV, appointment viewing doesn’t exist except for news and sports.”. The associated community boasts more than 10,000 members. They want it when they want it.

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Why the Agency World Loved 'Mad Men'

Hubspot

In 2007, I was brand new to the storied advertising agency DDB, having been appointed chief communications officer. For Ogilvy & Mather, it is The Man in the Hathaway Shirt who sported a black eye patch adding mystery to his decision to wear only Hathaway shirts. This post originally appeared on HubSpot''s Agency Post.