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The Playbook for Maximizing Your ROI for Live Events with GUIDEcx Founder and VP of Sales Todd White (Pod 645 + Video)

SaaStr

The Value Of Events Intrinsic Value : In-person events can help SaaS companies build relationships with potential customers and partners in ways that digital marketing tactics may not. Observing other people pitch can help enhance everyone’s skills. This in-person networking can be beneficial for startups looking to grow quickly.

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Few Want to Go Into Sales

Iannarino

So far, not even the most, ahem, venerable salespeople have been able to produce anything close to a stereotypically aggressive pitch that you might call a hard sell. However, my sales jobs have consistently been what is now called “full-cycle,” meaning that I made calls, booked appointments, and met with the prospective clients myself.