Brands’ cost-cutting moves are costing them customers
Martech
JULY 25, 2022
More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries. S]top price gouging, stop being so greedy, explain why, stop changing the amount of food in the container, or changing the container to hold less. Its giant 23 oz.
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