Agile marketing is about focus, not speed: Operational best practices from CMOs on the rebound
Heinz Marketing
APRIL 27, 2020
And as Adam New-Waterson smartly pointed out, if you’re trying to ship more effective cars, a bunch of random features just feels like a bunch of skateboards coming off the assembly line. Here’s a great GTM Decision Tree framework created by Brittani Dinsmore at Moz that helps with this.
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