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The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning

InsightSquared

Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing. If it is more outbound, then it may be SQL to close.

GTM 73
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Relationships Are Secondary To Sales Effectiveness

Partners in Excellence

But I’ve been alarmed by the rise of “assembly line” thinking, extreme specialization, and obsession with our own efficiency—to the detriment of building relationships and trust. Much of this seems to be a R 3.0 approach to Predictable Revenue.