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The 11 Best Podcasts of 2021 from Salesforce

Salesforce

Values Create Value: A Conversation with Jon Fee and Frank Cooper. Frank Cooper III, CMO of BlackRock , and Jon Fee, SVP and head of global marketing for Salesforce.org , discuss purpose-driven change in their careers. Listen now. What does it mean to be a purpose-driven business? Listen now. Pessimist or Realist?

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Google’s Florida update: 20 years since the SEO ‘volcanic eruption’ 

Search Engine Land

However, in the same year, another algorithm based on link analysis called Hypertext Induced Topic Search (thankfully shortened simply to HITS) was invented by a young scientist at IBM called Jon Kleinberg. Kleinberg’s HITS algorithm is based on a score between “hubs” and “authorities.” The difference between them was also striking.

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This day in search marketing history: February 28

Search Engine Land

Etsy sellers to pay 30% higher transaction fees beginning in April 2022: A “considerable portion” of the revenue from the fee increase would be reinvested into the marketplace. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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