ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), Even at large companies, that number only increases to 42%. You get the idea. via Growth Tribe).

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

MARCH 8, 2016

Dr. Rob Balon advises to “always use the 1-5 scale with 5 being the positive end and 1 being the negative end. According to Dr Rob Balon , CEO of The Benchmark Company, “ironically, when you factor analyze SD scales, they basically break out into two factors: positive and negative. The most common, then, is the Likert scale.

Cross-sell 60

Cross-sell Promote User Experience Consult 60

ConversionXL

MARCH 16, 2016

The author of the User Testing piece, Jennifer Winter , goes on to give this example : Jennifer Winter : “Imagine that a company sent out a NPS survey immediately following a customer’s purchase. Alton Brown bought a $50 guest pass to the United Club in LA and had to sit on the floor. This is true of any quantitative metric, of course.

Promote 60

Promote Growth Follow-up A/B testing 60