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B2B Marketing Attribution: Models, Tools, and Processes

ConversionXL

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. One of the companies I consult with spent a lot of money sponsoring conferences. Why do I say that? Position Based.

B2B 131
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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. I usually recommend my clients consult with a local recruiter if they’re unsure of the expectations of the job market. Think of these levels as: Entry level. Experienced/Top Performer. Quality vs. Quantity.

SQL 103