Remove B2C Remove CRM Remove Minimum Viable Product
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4 critical platforms to support customer journey orchestration: Getting started on CJO

Martech

As you are planning for CJO, here are some things to consider related to your customer data: Do you have a customer data platform (CDP) already, and is it your primary “source of truth” about customers, or do you have other platforms like a CRM ? How is customer data being stored and accessed? How will you use audience segmentation in CJO?

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Mailchimp’s ex-Head of Data Platform: “Data Doesn’t Have to be Hard — Three Data Myths and How to Bust Them”

SaaStr

He compares it to the idea of a minimum viable product (MVP) in product development, stating that sometimes having a simple solution, like copying and pasting data into an Excel file, can be effective instead of aiming for perfection.