The Proven Process for Developing a Go-to-Market Strategy
Hubspot
NOVEMBER 21, 2018
What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. They are also often less motivated to sell than your own sales team would be.
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