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The ABM approach supercharges growth whether you are in enterprise B2B, B2C commerce, or a SaaS affiliate marketer. Click-through rate (CTR): Is the number of clicks your ad gets divided by the number of times they show your ad (impressions). It’s not just about getting the ultimate value and profitmargins of your accounts.
Thus, your potential ROI and profitmargins decreases over the long term, too. It’s just that low-priced, transactional sales or impulse buys are easy to generate “click + convert” B2C sales. Based on SERP CTR averages , it means you’re unlikely to ever see anything greater than ~5% of the potential traffic.
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