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Quality score in paid search: Vanity or valuable?

Search Engine Land

Google’s official help files say this: “Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. Ambiguity with B2C searches (e.g., “security solutions,” “renewable energy,” etc.).

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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce

They found that personalized product recommendations calculated by Einstein AI Product Recommendations delivered a 93% higher click-through rate (CTR) compared to human-curated recommendations. The Salesforce B2C Commerce platform delivers success to global brands every day, every month, every holiday, and at every turn in the economy.

Retail 98
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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

For some of my personal Pinterest pages, the pins that I reuse I have an average click-through rate (CTR) of 2%. If you search for “insurance” on Pinterest, you get pins such as these: Say that these have about a 1% CTR. However, on Pinterest, the CTR averaged around 1%; on Google Ads, it was up to 4.56%.

CTR 114
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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

Build it and they will buy YouTube can influence the purchasing decisions of both B2B and B2C buyers. CTR optimization : Does your thumbnail accurately reflect the content of the video? So, if your channel looks a little unloved, it could miss out on reaching key decision-makers​​. It all helps.

Niche 102
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5 Ways to Improve Your Marketing Using Conversion Psychology

Hubspot

While Variation 2 led to a modest 15% increase in CTR, Variation 1 increased CTR by 49%. Not meeting customer expectations, even if you think you may have exceeded them, can hurt your CTR and conversion rates. Some B2C and B2B businesses have garnered a similar sense of camaraderie.

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How Search Generative Experience works and why retrieval-augmented generation is our future

Search Engine Land

The CTR model will change The 10 blue links will get fewer clicks because the AI snapshot will push the standard organic results down. The 30-45% click-through rate (CTR) for Position 1 will likely drop precipitously. Adjusted CTR is where most of the magic happens, and getting here requires the “math to be mathin’,” as the kids say.

CTR 145
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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

What I do remember is that some smart person presented about the difference between B2B and B2C marketing. In a recent 30-day experiment, we found that the click-through rate of posts containing photos is 128% higher than the CTR of posts containing videos or links. I once went to a marketing conference.