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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

High referral traffic is an indication of strong affiliate links or media coverage. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Based on those figures, your CTR would be 50%. submits a form). likes, shares, comments, etc.).

CTR 105
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The Power of We: Getting Sales and Marketing on the Same Page

Sales Hacker

For example, B2C businesses need a shorter consideration phase than B2B businesses, which require more lead nurturing. As we concentrated on increasing our reach, we considered metrics such as branded, organic, and referral traffic volume, as well as page views, unique visitors, social reach, and engagement rate. Consideration.

Referrals 121
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, Coinbase offers customers and their friends $10 worth of Bitcoin for every referral: . Image source. Email fits everywhere. Email works at every stage of the customer journey.

Customers 136
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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. . Click Through Rate (CTR). Click Through Rate (CTR) is typically expressed as a percentage and refers to the number of clicks on a link (usually an ad) divided by the number of times the page containing the link is shown.

B2B 99
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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

In addition to earning commission when you resell their products, you can also do co-marketing to generate leads, buddy up with their sales teams to get referrals, and market and sell your expertise directly to their install base. Just a few years ago, it was possible only to measure CTR of paid ads and not ultimate conversion rates.

Clients 72
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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. A blog can delight existing customers with fresh content for repeat business or referrals. Click-through rate (CTR). By industry, internet marketing has 18.05% open rate and 3.16% CTR.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. 15) Clickthrough Rate (CTR). They also help folks receive referral traffic from other websites. An adjective used to describe companies that sell to other businesses. 6) Blogging. This is short for web log or weblog.