How Search Generative Experience works and why retrieval-augmented generation is our future
Search Engine Land
OCTOBER 19, 2023
The SGE UX is still very much in flux. The CTR model will change The 10 blue links will get fewer clicks because the AI snapshot will push the standard organic results down. The 30-45% click-through rate (CTR) for Position 1 will likely drop precipitously. Sidebar : Bard’s output has gotten a lot better since launch.
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