Remove B2C Remove CTR Remove Networking Remove UX
article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Or it could be that issues with UX design have ruined the experience. Have you made UX changes that might alienate existing users? Based on those figures, your CTR would be 50%.

CTR 105
article thumbnail

How Search Generative Experience works and why retrieval-augmented generation is our future

Search Engine Land

All three components are typically implemented using pre-trained Transformers, a type of neural network that has been shown to be very effective for natural language processing tasks. The SGE UX is still very much in flux. The 30-45% click-through rate (CTR) for Position 1 will likely drop precipitously.

CTR 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Internet hosting that provides computer-based services to customers over a network. B2C: Business-to-Consumer. CTR: Clickthrough Rate. CX: Customer Experience (See UX). A numerical label assigned to each device participating in a computer network that uses the Internet Protocol for communication. See SaaS.).

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. 15) Clickthrough Rate (CTR). Facebook is a social network you're likely quite familiar with already -- but it has become so much more than just a platform to publish content and gain followers. 6) Blogging. 35) Facebook.