article thumbnail

Quality score in paid search: Vanity or valuable?

Search Engine Land

Google’s official help files say this: “Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. Ad relevance: How closely your ad matches the intent behind a user’s search. There’s overlap with B2C.

CTR 100
article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Based on your answers, make necessary changes to your marketing, SEO, or user experience and continue to track bounces closely. Based on those figures, your CTR would be 50%.

CTR 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. .

Customers 136
article thumbnail

12 Tips for Writing Clickable Search Ad Copy

Hubspot

Perhaps free shipping, if your company is in the B2C space? Keeping your ads current and relevant will ensure that prospects have a positive and pleasant user experience, and eventually become paying customers. Just that one change increased CTR by.38%! Do you offer a free trial?

CTR 52
article thumbnail

Marketing Research to Bookmark for Your Next Blog Post

Hubspot

Every year, Content Marketing Institute (CMI) and MarketingProfs conduct massive surveys of B2B and B2C marketers in North America and distill the findings into reports full of original, useful data about how marketers do their jobs in the current year. B2C Content Marketing: 2017 Benchmarks, Budgets and Trends — North America.

B2C 76
article thumbnail

The Ultimate Guide to Email Marketing

Hubspot

Take yourself through the user experience before you go live. Clickthrough rate (CTR) is the percentage of people that click on your CTAs. Clickthrough Rate (CTR). How did your CTR compare to your open rate? Does the length of email make a difference in CTR? Email Marketing Stats for B2C.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

B2C: Business-to-Consumer. CTR: Clickthrough Rate. UX: User Experience. The overall experience a customer has with a particular business, from their discovery and awareness of the brand all the way through their interaction, purchase, use, and even advocacy of that brand. B2B: Business-to-Business.