article thumbnail

Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

That said, company promotion is indirect—don’t plan a hard sell. But their Pinterest profile doesn’t promote basic, overused content on topics such as “How to invest”, “Money management apps,” etc. . For some of my personal Pinterest pages, the pins that I reuse I have an average click-through rate (CTR) of 2%.

CTR 114
article thumbnail

Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

You don’t necessarily need a huge budget or fancy tech, but you do need time to research, plan, upload, optimize and promote. A nice side effect of this is that eventually, all those subscribers, interactions and views will make your content more likely to be promoted by YouTube’s algorithm. Time is also a huge factor.

Niche 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . Nothing is being sold at this stage.

Customers 136
article thumbnail

5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

A well designed email is a great way to remind a customer of a specific item they looked at, send a specialized offer or coupon code, or promote similar items to one that they pursued before. This approach can work well for B2C companies who wish to target in-store buyers and event attendees. 3 ) Dig into your CRM. This one is a given.

CRM 72
article thumbnail

5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

What I do remember is that some smart person presented about the difference between B2B and B2C marketing. All this content creation arms our social media manager with a library of resources to promote in unique ways on Facebook. I once went to a marketing conference. I don''t remember the name of it.

article thumbnail

5 Integrations That Will Amplify the Power of Your Lead Nurturing

Hubspot

Besides offer landing pages, you can use your lead nurturing emails to promote other web pages that help you acquire new customers. Research continues to show that social media isn’t just a platform for B2C companies. Integration With Other Pages. Social sharing can also create new leads while nurturing the existing ones.

CTR 63
article thumbnail

8 Times When You Shouldn't Feel Guilty About Using PPC

Hubspot

First, run a campaign in AdWords ; looking at the initial keyword data in AdWords can be helpful to see which keywords have the highest clickthrough rate (CTR). Promoting Exclusive Deals on Twitter. These work the best for retail brands and other B2C companies. With 500 million users, Twitter has a huge following.

Niche 69