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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

And yet, Pinterest is the third-most popular social network, with over 322 million monthly active users, nearly 50% of whom are in the United States. That said, company promotion is indirect—don’t plan a hard sell. For some of my personal Pinterest pages, the pins that I reuse I have an average click-through rate (CTR) of 2%.

CTR 114
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5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

The technology to find users again has grown to work across most websites, social networks and even email. A well designed email is a great way to remind a customer of a specific item they looked at, send a specialized offer or coupon code, or promote similar items to one that they pursued before. 1) Segment your audience.

CRM 75
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8 Times When You Shouldn't Feel Guilty About Using PPC

Hubspot

First, run a campaign in AdWords ; looking at the initial keyword data in AdWords can be helpful to see which keywords have the highest clickthrough rate (CTR). Leveraging Social Networks' Ad Platforms for Their Super Powers. Promoting Exclusive Deals on Twitter. These work the best for retail brands and other B2C companies.

Niche 73
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5 Integrations That Will Amplify the Power of Your Lead Nurturing

Hubspot

Besides offer landing pages, you can use your lead nurturing emails to promote other web pages that help you acquire new customers. Research continues to show that social media isn’t just a platform for B2C companies. When nurtured leads share your content with their networks, it extends the reach of your content and brand.

CTR 67
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Run customer questionnaires to work out your Net Promoter Score (NPS). Click-through rate (CTR) shows the relationship between the number of views and the number of clicks on an ad or in an email.

CTR 105
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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. . Click Through Rate (CTR). Click Through Rate (CTR) is typically expressed as a percentage and refers to the number of clicks on a link (usually an ad) divided by the number of times the page containing the link is shown.

B2B 99
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9 LinkedIn Ad Case Studies That Marketers Can Learn From

Hubspot

A Text Ad shows up in a member's right column, where other promoted content lives, while Message Ads are sent directly to inboxes. LinkedIn's emphasis on professional content makes Pages the perfect place for them to promote its company culture. The Content Ad above promotes an ebook about supply chain management. Image Source.

CTR 101