Hubspot

AUGUST 21, 2023

The process of creating a go-to-market strategy allows you to discover gaps in the market, which can help you hone down your product’s niche and better alleviate your buyer persona’s pain points. There are generally four go-to-market sales strategies — each one catering to a different product and business model.

Go To Market 69

Go To Market Process GTM Launch 69

ConversionXL

NOVEMBER 29, 2018

You may agonize over the decision to choose one path over the other, but you can save that strategic energy for figuring out how to transition more free users into paying customers. Will you still need sales support for some enterprise accounts? Freemium and free-trial signups have one thing in common: Neither generates revenue.

Customers 119

Customers Cross-sell Referrals Networking 119

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. Specializing in helping sales leaders up skill teams to survive and thrive in a hybrid world. What is one a-ha moment you’ve had in your sales career?

Sales 130

Sales Start-ups Up-sell Cross-sell 130