B2C, Profit margin and Repeat business

AI adoption in CX is rising, but implementation challenges remain

Martech

FEBRUARY 7, 2025

CX is no longer just about keeping customers happyits a key driver of business results and the C-suite knows it. According to Nextivas 2025 CX Landscape report, 89% of CX decision-makers say their execs understand CXs impact on profit margins. Most leaders now see CX as a revenue driver (79%) rather than a cost center (21%).

Profit margin

Profit margin Drivers/motivators Repeat business B2B

Are you focusing on valued customers or volume customers?

Martech

JANUARY 29, 2025

Drive profitability with high-margin purchases and lower acquisition or retention costs. A volume customer primarily contributes through frequent purchases but at lower profit margins. What is a volume customer? Are cost-sensitive , often switching to competitors when better deals are available.

Customers

Customers Profit margin Price Promote

Technology Sales Today

AI adoption in CX is rising, but implementation challenges remain

Are you focusing on valued customers or volume customers?

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