How to Build a Strong A/B Testing Plan That Gets Results
ConversionXL
MAY 24, 2013
In a classic A/B test, we would be testing two versions – Version A is commonly the existing design (the “control”) and version B is the “challenger”. Multivariate Testing – Testing several elements at a time. The goal is to get an idea of which elements together on a page play the biggest role in achieving the objective.
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