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Copywriting Lessons From Companies Doing It Right

Hubspot

If you know the term, you’re in the know. And that’s great copywriting: Knowing your audience and making those infinitesimal edits that create loyal fans. Knowing your audience makes risk-taking easier. And whether it’s an Instagram caption, a tweet, a website, or a blog, great copy (i.e. For the B2C Marketers: Red Bull.