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The Google anti-trust trial: A deep dive into the details

Martech

Antonio Rangel, a California Institute of Technology economist, testified that Google’s defaults discourage users from switching, saying switching to a different search engine is not easy. When Google’s lawyer cross-examined Dijk, he was asked why he called a question “stupid and condescending” during his deposition.

Trust 77
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

Our very best day for conversion rate is Friday, but it’s also the lowest click through rate days. Dig into the keywords in the Red Widget Group to find out which ones are generating impressions without clicks. Do you notice spikes a few days after your content launches? We should look toward. image source.

Territory 111
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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

Gone are the days of advertising to everyone in San Francisco, California. At ConversionXL, we’ve covered cross-device pollution and testing / measurement pretty thoroughly. More likely to respond to a hard sell. More likely to respond to a soft sell. More likely to respond to a low-effort sell (e.g.

CTR 90