Remove California Remove Click Through Rate Remove CTR Remove Launch
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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t. Our very best day for conversion rate is Friday, but it’s also the lowest click through rate days. Do you notice spikes a few days after your content launches?

Territory 111
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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

Gone are the days of advertising to everyone in San Francisco, California. In Google Analytics, you’ll see “search” if someone clicks on your add from the Search Network. For more ways to use Value Track parameters, click here. You don’t want to optimize for CTR or conversion rate.

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It’s Time to Put SMS Out of Its Misery

Hubspot

But have you tried shooting a quick text from California to your friend in Germany lately? “If If you launch on FB Messenger in the same four countries, it’s one launch and of course 1 cost structure (free) and the build is to a single API. Now that sounds like a great way to spend a week leading up to an exciting new launch.