How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy
Hubspot
OCTOBER 17, 2017
Dense, long-winded writing that meets the intrinsic needs of the author, rather than the extrinsic needs of the reader, won’t get read. How to write clearly: Richard Lanham, an English professor at the University of California, developed a system called The Paramedic Method. Informal writing is less cumbersome, easier to read.
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