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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This helps players achieve objectives consistently, even when team members change. Positioning.

Campaign 149
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How to Manage Marketing Agencies for Optimal Results

Lead Fuze

In this blog post, we will examine several strategies that can help you optimize your agency relationships while ensuring they are in line with your business objectives. As an editor experienced with SEO, I suggest using the keyword “social campaign” in place of “marketing efforts” where it makes sense.

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Drive growth with account-based marketing

Martech

E-commerce has been on the rise for years but has had explosive growth during the pandemic. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Here’s a guide on how to do that. beforehand.

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

As McKinsey research notes: “Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all.”. Omnichannel focuses on quality, creating marketing campaigns based on customer interests. There’s no surer sign of omnichannel campaigns working than when these metrics make for good reading.

Customers 118
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Practical Guide: How to Design an AI Marketing Strategy

Lead Fuze

You’ll learn how AI helps create more personalized customer journeys, optimizes content for SEO purposes in ways humans simply cannot match, and integrates into existing processes seamlessly enhancing performance metrics across campaigns. The result? Advertising is shaping up for an exciting future.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Aligning customers & business objectives. Map all key profiles & data. 60-80% open rates and click through rates. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Continuous Optimization.

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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Watch for phrases like “I’m worried about…” and “Can you show me…” Tag what you find so you can use it in your copy (#objection #late-stage, etc.). How hard was it to…”).