Search Engine Land

JUNE 7, 2023

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms. Here are key insights to help set your search campaigns for success in this market. Finally, cultural awareness must also apply when making up marketing materials.

Territory 87

Territory Click Through Rate Campaign Gambling 87

Lead Fuze

JANUARY 2, 2024

After all, nobody wants their carefully crafted copy ending up in oblivion—or worse—the spam filter on someone’s mobile device. Punch up every sentence with your brand’s message, but keep it personal; tailored emails turn subscribers into engaged fans. So, let’s spice things up.

A/B testing 52

A/B testing Click Through Rate Campaign Sales 52

Search Engine Land

MAY 19, 2023

We pull the top 10 ranking pages for your keyword and look up how many websites link to each of them. The SERPs look like this: Up against Apple, CNN and Wikipedia, we can see that ranking in the top 10 would be a challenge for smaller brands. It’s a balance between the following: Search volume. How is it calculated?

Gambling 126

Gambling Niche CTR Strategize 126

ConversionXL

JULY 8, 2021

The benchmark for a good conversion rate depends on factors like pricing, average order value (AOV), and lifetime value of a customer (LTV). In its crudest form, conversion rate can be calculated with the following formula: (Conversions / Action) * 100. Keyword conversion rate: Which keywords drive conversions?

Conversion 156

Conversion Growth Gambling A/B testing 156

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. Here are seven ways to thrive in both SEO and PPC. Keywords and topics.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

FEBRUARY 27, 2019

Customers who buy through email spend 138% more than those who don’t sign up for email offers. While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. The problem?

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

APRIL 3, 2018

Following that can be damaging to long-term goals. No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. 60-80% open rates and click through rates. Build trust through recriprocity. There are low-hanging fruits everywhere.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106