Lead Fuze

JANUARY 2, 2024

Optimizing Email Subject Lines Your email subject is the come-hither look of your marketing campaign. An effective email marketing strategy leverages data like open rates hovering around 20%–40% and click-throughs at about 2-11%. Your open rates are hovering between 20% to 40%, right?

A/B testing 52

A/B testing Click Through Rate Campaign Sales 52

Hubspot

DECEMBER 22, 2020

The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. That said, Toast is venture-backed and valued at $4.9B , so this is probably a gamble they're comfortable taking. All roads lead back to user intent. Keywords and topics.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

JULY 8, 2021

For example, if Brian generated 500,000 organic visitors last month, of which 3,100 subscribed, then: (3,100 / 500,000) * 100 = 0.62%. Leads generated from content. If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause.

Conversion 156

Conversion Growth Gambling A/B testing 156