Remove Campaign Remove Click Through Rate Remove Intrinsic
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Navigating the creator economy: Strategies for brands and marketing teams

Martech

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. However, this isn’t to say you need a fully fleshed-out campaign to dip into the creator economy. Creators earn commissions for sales generated through their unique links.

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The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

At first, click through rate was key. Then we became more performance-oriented and measured click to install conversion rate. Stage 2: Optimize Your User Acquisition Campaigns. Optimization performed: Networks B and C were explored at campaign and ad level, removing the underperformers. Image Source.