ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

AUGUST 30, 2018

Nor, even for experts, is cajoling executives into culture change possible: “I’ve been pitching our services for 23 years and I’ve never once successfully convinced an executive of anything,” writes UX and design expert Jared Spool. Good UX can help with each of those things. A “braided” approach to UX and design.

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Click-through rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

FEBRUARY 3, 2022

Use your findings to fine-tune customer personas and make data-driven UX decisions. Split-test the top candidates and measure sales conversions, lead counts, click-throughs, etc. Pay-per-click advertising. Measure click-through rate and landing page conversions. Then use this feedback to improve.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

SEPTEMBER 24, 2020

How can you expect to get referrals or understand what prospects will click if you’re just guessing? HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Let’s walk through them. Change one variable at a time. Facebook has a similar structure.

CTR 111

CTR Technique Profit margin Follow-up 111

ConversionXL

MAY 22, 2014

How can you expect to get referrals or understand what prospects will click if all you’re doing is guessing? To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign.

CTR 116

CTR Technique Click Through Rate Follow-up 116