Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. We put that out from a content standpoint to build trust and create awareness. Adam Honig: Oh, yeah. So, it sounds familiar. Absolutely.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. We put that out from a content standpoint to build trust and create awareness. Adam Honig: Oh, yeah. So, it sounds familiar. Absolutely.

E-commerce 52

E-commerce Manufacturing Customers Education 52

ConversionXL

SEPTEMBER 7, 2016

We trust authority figures and they are inherently more persuasive because of this (authority can be based on many factors – wealth, uniforms, status, etc.). All in all, the group homogeneity allows deeper trust among members. Social Proof. The more you like someone, the more likely it is you’ll be persuaded by them.

Technique 79

Technique Electricity Strategize Contract 79