Campaign Intrinsic User Experience X-functional 
ConversionXL
JANUARY 14, 2016
That’s because an app has to compete with millions of other applications in the app stores and also dozens of others on a user’s device. Stage 2: Optimize Your User Acquisition Campaigns. Optimization performed: Networks B and C were explored at campaign and ad level, removing the underperformers. Image Source.
ConversionXL
JUNE 26, 2017
Bigger changes are more likely to change user behavior. Organize growth into a cross-functional team. Their recent learnings: Spark a fire: Teams intrinsically get into the flow of iterating optimization cycles when seeing the first encouraging results. Nicolas Visiers : User Experience Testing – Practical cases.
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