Campaign Negotiate Target audience/market 
Hubspot
NOVEMBER 21, 2018
What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Understanding your buyer’s journey.
PandaDoc
JANUARY 10, 2023
Run targeted marketing campaigns from within the platform and import the lead data directly into Zoho CRM. Let’s say, for instance, that leads have been captured by the marketing team through social media, webinars, forums, Google ads, ebooks, podcasts, etc. Step 1: Prospecting and identifying leads.
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