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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Goals should be attainable and not favor certain sellers’ abilities or networks over others. While a SPIFF rewards individual salespeople for exceeding their personal sales quotas, a SPIV ( S ales P rogram I ncentive V oucher) incentivizes teamwork. Impossible odds Setting goals that are too high or too low can demotivate your team.