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How Companies Can Help End the Global Cycle of COVID-19

Salesforce

Health experts warn that the death toll is also worse than what is being reported in other low- and middle-income regions such as South America, which has suffered roughly one-quarter of the world’s COVID-19 related deaths. On June 2, Salesforce kicked off a matching campaign for COVAX. Companies are in the hot seat.

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The Most Popular Font Types in America [New Data]

Hubspot

That’s interesting when you consider how much tourism Hawaii gets per year--perhaps advertising campaigns are taking advantage of flashy fonts? Interestingly, West Virginia likes headline fonts on the whole. Keep that in mind next time you create content to appeal to those regions! Headline Fonts. Script Fonts.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

While a SPIFF rewards individual salespeople for exceeding their personal sales quotas, a SPIV ( S ales P rogram I ncentive V oucher) incentivizes teamwork.