article thumbnail

Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.

article thumbnail

Google sued by USA Today publisher amid falling ad revenue fears

Search Engine Land

The outcome of these cases could force the search engine to implement big changes such as the divestment of its ad business, which could potentially lead to increased transparency, more campaign control for advertisers and better innovation – which could also possibly mean the creation of new ad tools. What’s happening?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Sales Pipeline Radio, Episode 191: Q & A with Robert Pease @RobertCPease

Heinz Marketing

Matt: Paul, is that a West Virginia mountaineer type of deal you’re heading now? Yes it is because we do a show on West Virginia University’s School of Data, Marketing, and Communications. I’ve never been to West Virginia. I have never to been to West Virginia University.

article thumbnail

How Companies Can Help End the Global Cycle of COVID-19

Salesforce

As an American doctor of Indian descent, I was born in West Virginia, but spent my early childhood in India with family abroad. On June 2, Salesforce kicked off a matching campaign for COVAX. The next logical step is clear: companies need to fill the void, step up and help in this global catastrophe.

article thumbnail

This day in search marketing history: January 8

Search Engine Land

Halting campaigns shouldn’t be your only brand safety precaution. AdWords Reach Reporting Moves To The Campaigns Tab. 2015: Google moved the Reach and Frequency report out of the Dimensions tab to the Campaigns tab. Utah Has Highest Google Usage, West Virginia The Lowest. Also on this day.

article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. Leaks and short-term secrets that guide marketing campaigns. The rest of the story is familiar. Image source ).

Customers 108
article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. Leaks and short-term secrets that guide marketing campaigns. The rest of the story is familiar. Image source ).

Customers 101