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Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

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Google sued by USA Today publisher amid falling ad revenue fears

Search Engine Land

The outcome of these cases could force the search engine to implement big changes such as the divestment of its ad business, which could potentially lead to increased transparency, more campaign control for advertisers and better innovation – which could also possibly mean the creation of new ad tools. What’s happening?

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Sales Pipeline Radio, Episode 191: Q & A with Robert Pease @RobertCPease

Heinz Marketing

Matt: Paul, is that a West Virginia mountaineer type of deal you’re heading now? Yes it is because we do a show on West Virginia University’s School of Data, Marketing, and Communications. I’ve never been to West Virginia. I have never to been to West Virginia University.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Benefits of SPIFFs and when to use them Potential problems with SPIFFs and solutions How to implement a SPIFF program Motivate peak performance with real-time pay visibility Get complete incentive management in one package, complete with commission calculations, custom rep statements, and notifications.