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Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. What has Google said?

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Sales Pipeline Radio, Episode 191: Q & A with Robert Pease @RobertCPease

Heinz Marketing

Time to grab your board and swim out into that big sea of ideas that’s washing up on the shore right now. Matt: Paul, is that a West Virginia mountaineer type of deal you’re heading now? Yes it is because we do a show on West Virginia University’s School of Data, Marketing, and Communications.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Now is the time to reveal the ace up your sleeve — sales SPIFFs. For example, you might tell your sales team they can earn a bonus on top of their salary and commission, for selling [X] products above quota by the end of the month or for booking [X] demos in a quarter that lead to a sale.