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This day in search marketing history: January 8

Search Engine Land

Halting campaigns shouldn’t be your only brand safety precaution. AdWords Reach Reporting Moves To The Campaigns Tab. 2015: Google moved the Reach and Frequency report out of the Dimensions tab to the Campaigns tab. Utah Has Highest Google Usage, West Virginia The Lowest. An Open Letter to Paid Search Networks.

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Sales Pipeline Radio, Episode 191: Q & A with Robert Pease @RobertCPease

Heinz Marketing

Matt: Paul, is that a West Virginia mountaineer type of deal you’re heading now? Yes it is because we do a show on West Virginia University’s School of Data, Marketing, and Communications. I’ve never been to West Virginia. I have never to been to West Virginia University.

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Want to Know a Secret? Your Customers Do.

ConversionXL

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. Walmart is an obvious example—we care about low prices, not the logistical networks that achieve them. Image source ).

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Want to Know a Secret? Your Customers Do.

ConversionXL

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. Walmart is an obvious example—we care about low prices, not the logistical networks that achieve them. Image source ).

Customers 101
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Sales Pipeline Radio, Episode 335: Q & A with Mason Cosby

Heinz Marketing

I wanted to make it clear, I’m just keeping my eye on West Virginia and Maryland because it was one of my 8-9, Mason. Obviously for people watching this on demand, you’re like, I can’t believe that West Virginia made a run anyway. If you’re watching live, thank you for doing so.

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The 17 Best College Instagram Accounts (And Why They're So Darn Good)

Hubspot

But of all the social networking sites out there, Instagram is the one college students use the most, according to a 2015 Pew Research Center survey. They also did a great job with campaign graphics, like the ones below on ending hazing and promoting their sweepstakes, the grand prize of which was a trip to Cancun.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

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